Published books can be powerful marketing tools: firms should encourage their executives and managers to write relevant books about the challenges and opportunities in their field. Why? Because published books
Many companies depend on sales during the holiday season to balance their books for the entire fiscal year. As a manager who is directly responsible for company sales, motivating part-time
For your company, what are the key elements that if the stars aligned would allow you to deliver the “perfect” customer experience? Not all are under your control, but if you focus on what is, then you will put your firm in a position to allow all the stars align to deliver your customer’s “perfect” experience.
10 great reasons why you or your company should write a book!
